Everything it does
Outcomes, not a feature list
Grouped by what it gets you, rather than by what it is called.
01
Finding
- Say who you want in a sentence
- No filter builder, no boolean search. Describe your ideal customer the way you would to a new starter.
- Reach them before they have even googled
- LeadLamp watches the company register as it updates and spots brand-new companies the day they appear — no website yet, no supplier, no incumbent.
- Local, regional or national
- One postcode area or the whole country. The same sentence works either way.
02
Quality
- Every address verified before you see it
- A real mailbox at a real domain, accepting mail today. Anything that fails never reaches your batch.
- No duplicates, ever
- The same business is never worked twice, whichever of your offers found it first.
- Every lead scored, with the reason written out
- A number and a sentence explaining it, so you can disagree with the reasoning rather than guess at it.
- Weak fits filtered out before they waste your time
- Below-par leads are kept back rather than padded into the batch to hit a number.
03
Writing
- Short personal notes, not templates
- Under 120 words, one clear ask, and no phrase that has ever appeared in a mail merge.
- Mentions something true about their business
- Pulled from their own website. If there is nothing specific to say, it says less rather than inventing something.
- Your tone, learned from your edits
- Change a draft and LeadLamp notices what you changed. The next batch sounds more like you than the last one did.
- Follow-ups written for you
- Two polite nudges if nobody replies, spaced sensibly — and each one waits for your approval like everything else.
04
Control and safety
- Approval on everything that leaves
- Openers, follow-ups, replies. Nothing sends without you, and that is enforced in the database rather than by a setting.
- Unsubscribes honoured everywhere, instantly
- One click, no login, no confirmation email. Applied across every offer you run, permanently, and anything already queued is cancelled.
- Sending paced to protect your reputation
- A new domain starts small and builds over weeks. Messages go out spread through the working day, never in a burst.
- Automatic pause if anything looks wrong
- A climbing bounce rate or a single spam complaint stops sending on its own and tells you why. Restarting is your decision.
05
Replies
- Sorted before you read them
- Interested, question, later, or no — labelled and ordered, with the warm ones at the top.
- Answers drafted and waiting
- The ones worth answering come with a reply already written, for you to approve or rewrite.
- “Later” actually means later
- Someone who says try me in the spring comes back round in the spring, with everything already known about them still attached.